SELECTED WORK
2026
WORLDWIDE
LN 104.9, reimagined.
The embossed mark that opens every touchpoint: before the brandbook, before the posters, just the identity itself, pressed into paper.
El mundo necesita música.
A full rebrand for LN+ 104.9 música — the embossed mark, the brandbook that carries it, a poster campaign, and a cocktail menu built around the station's own playlist, down to a lounge wall lit up with the new logo.
On a street corner in Buenos Aires.
The festival poster staged in the wild, a street-sign mockup carrying the full lineup down to the smallest name on the bill.
3 días. +45 shows. +75 streamers.
Generación, La Nación's own streamer festival — the generacion.com site, Instagram takeovers, and street billboards, all pointing to three days at BA Ferial with creators like Rubius, Spreen, and Ian Lucas headlining the lineup.
Building the lineup, poster by poster.
Three beats of the same campaign: the line-up announcement, the full festival poster, and the presale calendar counting down to opening night.
El encuentro para vivir la naturaleza.
Espacio Silvestre, a two-day gathering on paisajismo and horticultura presented by La Nación — the event site, speaker posters, and on-site branding for a jardín built at Le Bois Lofts & Residences in Pilar.
Paisajismo. Horticultura. Naturaleza.
The two-day program's own speakers, each given a poster built from the same illustrated system as the event itself.
The energy, on stage.
A live session at the Hipódromo de Palermo, the festival's own movement-and-wellness programming carried from the website onto the actual stage.
Un festival para tu bien.
Bienestar Fest — a wellness festival at the Hipódromo de Palermo, October 24–25, with its own event site and on-site yoga sessions run under La Nación's banner.
Motion, in two formats.
A listener-contest banner for LN+ 104.9 música and Fear of Missing, a branded short film for La Nación: two different registers of the same motion-design practice.
LA NACIÓN
2026
WORLDWIDE