ESTUDIO MALACARA CREATIVE STUDIO MC SELECTED WORK 2026 WORLDWIDE
Brand Strategy Social Media Web Out of Home
01

Mexico City, through the lens.

An aerial establishing shot for a GWM spot — traffic threading through the historic center, a story beat before the car itself ever appears.

02

Through the peephole.

A suspense-style open for a GWM spot — a single eye caught mid-glance through a door's peephole, warm and cool light split down the frame.

03

Siete pecados. Cero culpa.

The Haval H7 anthem film's cold open — light breaking through a cathedral confessional, setting up the line that carries the whole campaign.

04

Ahora o nunca.

Three vertical cuts for the ORA 5 preventa push — a countdown teaser, the "ahora o nunca" price reveal, and a detail triptych of the car itself.

Two GWM Haval H7 billboards at night — Soberbia (0 to 100 in 5.2 seconds) and Lujuria (100% electric start)
05

Soberbia. Lujuria.

Two out-of-home boards from the H7's "siete pecados, cero culpa" campaign — Soberbia (0 to 100 in 5.2 seconds) by day, Lujuria (100% electric start) by night.

Two GWM billboards at night — Poer pickup and compact SUV ads under the line En cada trayecto
06

En cada trayecto.

Out-of-home for the Poer pickup and compact SUV — one board about carrying more, one about a new kind of trip, both running under the same "en cada trayecto" line.

Two GWM Haval H7 billboards at night — Lunes/Sábado range comparison and Dr. Jekyll/Mr. Hyde comfort-versus-capability split
07

Son dos. Es uno.

A split-panel pair for the H7's dual nature — Lunes/Sábado contrasting electric-only range with combined range, and Dr. Jekyll/Mr. Hyde contrasting business-class comfort with off-road capability.

Laptop mockup of the gwm-mx.com website hero on a dark wet-textured surface
08

GWM Mexico, online.

Ongoing upkeep for gwm-mx.com — new sections, landing pages, and launch pushes like this ORA 5 hero, built as the lineup grows.

ESTUDIO MALACARA CREATIVE STUDIO MC GWM 2026 WORLDWIDE