ESTUDIO MALACARA CREATIVE STUDIO MC SELECTED WORK 2026 WORLDWIDE
Brand Activation Event Production Content Studio®
Guerlain wordmark staged into a garden hillside, framed through bougainvillea, for the Aqua Allegoria relaunch
01

Guerlain, carved into the hillside.

The physical brand experience built for the relaunch — the Guerlain name staged directly into the landscape, the garden itself doing the talking before a single guest arrives.

Angelina Jolie seated with Mayan artisan women and a child, part of the Bee School community visit Close-up of Angelina Jolie in conversation with Mayan artisan women wearing embroidered huipils
02

Bee School, on location.

A campaign built around Guerlain's bee conservation legacy — produced on location with a local Mayan artisan community, real time spent honoring the craft behind every jar of honey.

Local fruit and canapé spread laid out for guests on a wooden table Fresh coconuts and a jar of honey set out at the Bee School site Rows of small honey favors tied with twine for guests Group portrait with the Mayan artisan community at the Bee School site Mayan ruins on the Yucatán coast at sunset Caribbean coastline and waves along the Yucatán shore
03

Days in Yucatán.

Behind the campaign's official frames — local catering and honey favors for guests, a stop at Mayan ruins and the coast, the on-location record of the days built around the Bee School shoot.

Guest spritzing Aqua Allegoria fragrance over the garden crowd Guest in sunglasses holding the Aqua Allegoria bottle among garden flowers Guests walking through a floral garden arch at the Aqua Allegoria relaunch
04

A relaunch under open sky.

The Aqua Allegoria relaunch itself — the fragrance put directly into guests' hands, staged through an open-air garden gathering built to let its story unfold at golden hour.

ESTUDIO MALACARA CREATIVE STUDIO MC GUERLAIN 2026 WORLDWIDE