ESTUDIO MALACARA CREATIVE STUDIO MC SELECTED WORK 2026 WORLDWIDE
Gamification Branding Chatbot Design Motion Graphics
Cisco.com homepage with the Leonard chatbot widget open in the corner
01

Leonard, live on cisco.com.

The chatbot built into Cisco's own homepage — Leonard on standby in the corner of every visit, ready the moment a question comes up.

Leonard chatbot character branding for Cisco, with pose sheet and brand mark
02

Meet Leonard.

A virtual expert in Cisco solutions and a guide on the road to digital transformation — named for Leonard Bosack, who co-founded Cisco Systems in 1984.

Internet of Everything interactive map on a tablet
03

Building the Internet of Everything.

An interactive map inviting visitors to plot their own connected world — home, health, retail, mobility — each node clicking into how Cisco's network holds it together.

Cisco UCS Racing Game gamification, server-customization screen
04

Racing to learn the stack.

An arcade-style racing app where every car was actually a server — players customized theirs and learned Cisco UCS server features as they raced. Winner of the Eikon award for best gamification action in Latin America and Spain.

Rescate Digital campaign — a life preserver made from a network cable, with tablet mockups
05

Rescate Digital.

A digital-transformation campaign built on a single image — the network cable as a lifeline, thrown to businesses navigating the AI era. Don't worry, be digital.

ESTUDIO MALACARA CREATIVE STUDIO MC CISCO 2026 WORLDWIDE